We’ve been spending a lot of time recently discussing how to hire a video production company and how they can help your company, but we haven’t really talked about the importance of creating high quality videos. So in this post we’re going to take the focus off the video production company, instead we’re taking a look at the heart of the topic – the reason why high quality videos are important.
When it comes to choosing a video production company to work with, not all are created equal. While doing your research, you’ll find there are three distinct types of businesses in the industry – Freelancers, Boutique Firms and Commercial Companies. Depending on your specific needs and budget, one may be a better fit over another. What’s the difference between them? Keep reading to find out!
Have you recently decided to add video to your business strategy but don’t know what to do or where to even start? Or have you tried creating your own business videos but didn’t find it as successful as you’d hoped? Hiring a professional video production company is the answer you’re looking for. You may be tempted to sign on the dotted line with the first business you come across that offers this service, however, that’s a risk that can lead to a less than stellar experience. Don’t be afraid to shop around and ask any potential companies that you would like to work with specific questions.
Not sure what to ask, or if hiring out is the right choice for your business? This article is exactly what you need! Continue reading to learn why hiring out for the task is a good idea and what questions you need to ask when hunting for a video production company.
Creating your own business video is possible and I support those who take on the challenge, but the decision to do so should be considered carefully. Producing a well-crafted video helps you reach business goals and engage with your audience and can be more difficult than it appears. Whether it’s for training, customer relations or product demonstrations, there is often a noticeable difference between a video done by a professional, versus one that is created by someone with less experience. Here are four reasons why hiring a video production company for your business is the smart choice.
One question I often hear is, “Do I really need to invest in video for business?” I always, without question, answer - Absolutely! Video is a powerful tool that will help your business grow internally and externally. Whether you’re a niche enterprise or a large chain retailer, video goes a long way to help your business succeed. There are numerous ways you can use video within your business to reach goals and milestones. If you’re interested in learning about a few, keep reading!
Video is one of the most efficient tools used for training employees, yet it is often overlooked beyond using it for new employees. There are so many opportunities for video to come into play beyond getting new team members up to speed on your company and their new roles. If you’re wondering how to maximize your training efforts through video, keep reading.
Have you decided to create a video for your business? I hope you have! Before you start filming or hire a professional, like myself, you need to have an understanding of the most common video terms used in the production process. This knowledge will help you understand all phases of the process, any tutorials you look up or information you’re given. Keep reading for a list of video terms
Are you getting ready to film a video for your company? Creating videos that highlight your brand are a great way to boost business. They can be used for training and onboarding, to introduce your team or to explain what your company is all about. Before you press record, there are a few video essentials you need to have. Keep reading to find out what they are.
No matter the software you use to put together your business video, there are some tried and true video editing tips you need to know if you want yours to stand out. It’s pretty apparent, rather quickly I might add, when time has not been spent editing a video to make it shine. Keep reading to learn where you should start when editing your business video.
Have you decided to start including video as part of your business plan? Fantastic! From introducing your brand, services and/or products to onboarding new employees, there are so many diverse ways you can use this tool to your advantage.
Before you press record on your camera, you should know there are a few common mistakes that can hinder the success of your video. Keep reading to find out what they are and how to avoid them.
How do you introduce your business on your website? Do you provide some basic text and images, or do you include exciting elements like animated graphics and video? While many companies rely on just text and images on their website, I highly recommend creating an intro video! Do you want to know why? Keep reading to find out why and to discover the three essential elements every great intro video includes!
Are you ready to jump into the video world? Before you dive in headfirst, it’s important to understand which video platforms are available and how you can use them to meet different business goals. Keep reading for my breakdown on the different video hosting sites and how they can be used for different strategies.
Perhaps you have considered videos for marketing, but did you know your teams can also be strengthened through video? As evidence suggests, using video will not only help coordinate and connect departments that are usually separated, they can also improve your ROI, particularly if you take the leap and become one of the first businesses to use video for team building!
Read on to learn how video can dynamically work to transfer your business culture, coordinate employees in different departments, enable professional growth in novel ways and overall strengthen your company’s team.
1. Transfer Company Culture
Your business culture tells a complex story which is difficult to convey to new employees over time. In fact, the longer your company has been established the more involved the story becomes! Video enables you to capture the unique picture that is your company culture. It can help you:
· Bring teams up to speed
· Transfer legacy team knowledge
· Reduce onboarding time
Video can highlight the varying perspectives from different departments and be used to bring employees up to speed or reveal comprehensive snapshots of your business’ trajectory. Similarly, video can easily allow you to infuse your current teams with legacy knowledge from the past. Video also has the incredible ability to reduce the training time needed for new hires.
Give it a shot! When recording your culture videos, play with different formats. Document team meetings or project deliveries for first-hand takes, screen shots of software for training, interview employees for rich insights or try a combination of the above by creating a video montage. Check out these culture videos for more inspiration!
2. Differentiated Professional Growth
When it comes to training your team, research suggests that the more individualized the process the more meaningful the outcome will be. Video instruction has numerous benefits, including:
· One on one learning
· Standardized curriculum
· Ability to reference in the future
The ability for video training to enable your employees to learn in a one on one style is priceless. Prerecorded content can be given to new recruits for them to learn at their pace. The material would be standardized without the hassle of leaving out important material until a mistake down the line necessitates the instruction. And because video can be played back as often as needed it works as a terrific reference tool when a new employee is taking on tasks in real time and wants to verify their understanding.
Give it a shot! There are many ways to leverage video for professional development. Try using it for virtual coaching, self-learning for employee promotion tracks or to leverage team collaboration outcomes.
3. Business Track Record
While most companies know that video can share information, some companies miss out on the insights videos can give to the content creators. Video analytics can provide:
· A measure of reach and retention
· The ability to refine training the curriculum over time
Video analytics available through YouTube, Vimeo or other CRM platforms are a means for your business to measure your team’s engagement. Is 100 percent of your team up to speed on the latest training requirements? Were there areas in the training that frequently resulted in pausing or drop offs? This information can help you better understand your team’s abilities and also help to refine onboarding techniques.
Give it a shot! Try creating a video tutorial for team collaboration. Shoot a brief perspective of each team and then share. Ask your employees for feedback of their new understanding. Look at the engagement numbers as well as the personnel feedback and brainstorm how you might refine future video curriculum whether by making it shorter, more or less informative, etc.
4. Team Building ROI
Team building is an investment in your business and its future. For many companies it’s an upfront cost without a measurable return on investment. However, team building with videos can enable you to:
· Invest up front, but continuously reap the benefit
· Analyze learning material in relation to team growth
Rather than continue to invest in printed materials, personnel trainers or dedicated office space, the use of videos for onboarding and professional development exercises requires an initial investment that can be reused over time. Plus, your ability to compare engagement and retention to real-life outcomes such as performance and company growth will provide a complete look at your business’ return on its investment. Team building with video is an upfront cost that saves time and makes money in the long run. The result is an additional avenue to achieve an ROI for your business.
Give it a shot! Try creating a fun team building video that highlights a problem and then invites employees to brainstorm and share possible solutions. Take a closer look at the numbers and measure every stage of the initiative from the engagement training video, to ideas submitted and ultimate outcomes.
5. First Mover Advantage
The early bird gets the worm, or so the saying goes. Because team building through video is still uncharted territory, it offers a novel way for your brand to get noticed. Here’s how to take advantage:
· Don’t overthink your videos
· Share videos outside of your company to gain recognition
The few companies using video for their team building programs are gaining recognition, such as T-Mobile’s Magenta program where employees can participate in training and professional development through self-driven video technology. Excitingly T-Mobile won an award for undertaking this cutting-edge approach to team growth.
Yet, to become a first mover you have to move! Don’t aim for perfection as videos that have been over orchestrated are less likely to connect with viewers. Plus, early adopters are usually forgiven for mistakes and celebrated for their ingenuity and effort. The goal is progress over time with a tool that will lead to strong ROIs for your business.
Give it a shot! When it comes to having a first mover advantage, the key is to jump in and get your feet wet! Don’t obsess over perfection but do actively try to refine your team development efforts over time as you gain data and can evaluate your efforts.
6. Tips to Get Started
Ready to begin team building with video today? Keep these strategies in mind when jump starting your video team building efforts:
· Learn from others breaking into video for team building.
· Consider your company’s team building needs: recruit training, cross-team collaboration, professional development.
· Commit to trying a few different video approaches to team building: first-person recordings of team work, interviews of employees or customers, screen shots of work in action or a montage of different formats.
· Analyze the engagement and retention of your videos! Was there 100 percent participation? Did any participant have a lack of clarity or drop-off during the video training exercise?
· Refine your video content and approaches over time, aiming for progress over perfection!
· Measure your business outcomes in relation to video data and track your business ROI.
· Share your efforts outside of your business to raise awareness about your early adoption of team building through video tools.
Click through to learn more about how to successfully setup videos. Are you new to using video for your business? Take advantage of the internet’s changing algorithms that give preference to video content and consider more ways of adopting it for your company, such as marketing with video, ad campaigns, clarifying public relations initiatives and employee recruitment.
Whether you’re new to video or already using it, contact Tabrizi for insights on how to create and optimize videos for your business! Each company has a unique story that can lend itself to both new as well as proven video strategies and the Tabrizi team is ready to help you navigate this fast-growing tool.
Team building is an underdeveloped area for most companies with outdated practices or none at all. Video offers a unique approach to team building with many incredible benefits, including:
· Bringing teams up to speed
· Transferring legacy team knowledge
· Reducing onboarding time
· Providing one on one learning
· Standardizing curriculum
· Providing the ability to reference it in the future
· Offering a measure of reach and retention
· Enabling the refinement of training curriculum over time
· Investing up front, but continuously reaping the benefits
Team building with video is a novel way to transfer an understanding of your company culture to new hires across time. It’s a strategy that offers economical training and professional development that provides data for further curriculum refinement. The use of video for team building requires upfront costs, but the potential to save time and money over time results in a measurable ROI for your business.
If your business is already using video for other purposes, such as marketing, consider adding team development content to your video plans. Whether you’re new or experienced at video integration for your business I’m thrilled to help bring your video ideas into reality; contact me to discuss your company and video goals.
Focusing on your brand’s story is a key strategy for many businesses, but did you know that video is quickly becoming the ultimate tool to tell (and share) your company’s tale? In fact, mega social media platform Facebook recently announced they intend to spend more than a billion dollars promoting videos over traditional words and still image content.
With major players shifting their focus to video, businesses both big and small should consider these 3 valuable reasons for adopting a video strategy for their brands.
1. Share insights about your story and team
Business is all about taking your ideas and making them into a reality. In a similar fashion, when it comes to video it’s all about taking the plunge and getting started. Don’t be afraid to begin a video campaign and refine the process as you go – waiting for perfection means delaying results! The most important step is to begin telling your story and learn as you go.
One concept taking hold in the video content industry is stage theory. It works like this: every aspect of your brand’s story is a stage. If you had a team meeting brainstorming your company video, that can become a video in itself. Try to imagine video as less of an end-product and more as a powerful tool to capture the unique story of your business in all it’s varied stages, both official undertakings as well as backstage endeavors.
In this light, a video can never be a mistake as even the mistakes work in your favor by offering authentic insights into your story and team.
2. Engage your audience in a meaningful way
Video also offers an easy way to interact with your market. Because it can capture authenticity and often feel like a first-person perspective, customers can watch your brand’s video and feel connected to your business.
Once connected, a customer can conveniently follow your brand and be alerted for video updates on Facebook, YouTube, etc. effortlessly helping to keep them engaged. Additionally, video content is easily shared on desktop and mobile devices helping to spread your business’ message to new potential customers.
Beyond following your story, customers can comment on your videos and make valuable suggestions for content that your next video can include. This feedback doubles as free market research as well as offering your customers a stake in the overall story.
Video is a powerful way to retain your audience and spread your message all while refining your story with real-time feedback.
3. Take advantage of the ultimate stage
If a story took place and wasn’t documented on social media, did it happen at all? Research shows people are beginning to view social media as the ultimate stage. Just as users are more likely to subscribe to brands that have video content, social media algorithms have announced they intend to favor video content as well.
Yet, social media offers additional benefits for companies having a video strategy. Analytics from social media platforms provide valuable insights about the click-throughs, drop off rates, and shares that show the power of your message through numbers.
The ability to monetize your videos is yet another reason to consider producing video over static content.
With the potential to authentically share your story, engage your audience and measure awareness of your brand through numbers, video is the content on which major players are heavily betting. When it comes to jumping in and making a video of your brand’s story a reality, what are you waiting for?
Smartphone Setup Cheat Sheet at bottom of page!
Take the plunge and start creating your digital content
Video content is a powerful and dynamic tool for your brand. A strategic video can serve your business’ branding, advertising and recruiting needs – a dynamite combo for small businesses. And with YouTube and other digital video content topping more hours watched per day than television, the potential exposure for your business is tremendous and still growing. Keep reading to learn how to create a video that grabs your customer’s attention.
1. The Video Setup
The right video setup is crucial because it will give you the best material to work with in the later stages of your video’s production. Be sure your setup includes:
· A quiet room with natural light that hits the subject directly
· A camera or phone that shoots in 1080p or 4k
· An inexpensive tripod for video consistency
Why? When it comes to creating video, people have the tendency to jump into recording without investing time in the right setup. First, choose a space that is quiet and has natural light. Adjust your camera’s subject, so the light hits them straight on and not from the back or sides.
You can purchase a professional camera, but today an iPhone is also able to capture higher quality footage in 1080p or 4k.
Consider investing in a tripod to prevent that inevitable handshake. A few inexpensive tripod recommendations are listed at the bottom of this post. Another helpful tip for production consistency is to mark on the floor where the tripod will stand as a reference for future shots. Finally, make sure to orient your phone or camera horizontally to capture a video that will look great on a big screen.
2. Techniques to STAND OUT
You can create stand out content by trying the following:
· Bring the right energy
· Capture ‘first-hand’ experiences
· Engage your audience and learn their interests
After the strategic and technical video setup, the most important technique for your video is an often-overlooked component – bringing the right energy to your content. Just as you are able to tell if someone is having a bad day or is utterly elated when you see them in person, the same energy is transferred on screen. Speak clearly and with authenticity about your business, and avoid being overly excited or nonchalant.
Keep in mind most people have a hard time watching themselves at first, but it’s something you'll become more comfortable doing with time and practice. Don't be afraid to take the plunge and start creating digital content; you'll improve your presence the more you film.
Intriguingly, with the advent of virtual reality and live streaming experiences, videos that offer a ‘first-hand’ impression are gaining traction. Consider content that shows consumers reacting to your product or highlight your team solving a production problem.
Another technique to capture your audience’s attention is to engage with them. Start by asking them to contribute video ideas, then use those ideas as research to fuel more content that is likely to interest your market. Rather than worrying about reaching thousands of viewers, start by creating content that authentically speaks to your consumers and their enthusiasm will help your content garner more attention.
3. Post-Production Tips
When it comes to work in post-production (or, after the video is recorded), take these steps:
· Maintain the video quality during file transfers
· Check if someone on your team has experience with iMovie
· Create a strategy for publishing your business’ video content
As director Inarritu put it, “Movies become art after editing.” There are many tips and tools that exist for the art of post-production. Yet, the most important element is the quality of the video material itself. Be sure to transfer your footage directly with a USB or cloud storage upload rather than emailing or texting the file, which risks a reduction of the file’s quality.
iMovie, one of many fantastic editing tools for consumers, is a video editing platform that is free to use with Mac hardware. The platform's software offers a manageable learning curve; in fact, there is likely someone on your team who has experience using iMovie in their personal lives. If your team feels out-of-water in the editing process, consider outsourcing to a professional or contact Tabrizi Productions for a video editing consultation.
Once your video footage has been edited, create a strategy for sharing your content on social media. Will you publish the video on Vimeo or YouTube? Choose a day of the week to consistently publish your video content and post social media updates about the video to your customers. Studies have shown that the best day to publish videos on YouTube are Thursday and Friday between 12-3pm and Saturdays from 9-11am.
When thoughtfully produced, your business’ video content can speak volumes about your brand. If you capture quality footage and capture your brand’s voice authentically you’ll be sure to stand out in the crowd of video content. For more technical insights when using an iPhone, download my iPhone cheat sheet for free!
Showcasing your company with video is fast becoming a necessity. It’s estimated that, by 2020, 75% of global mobile traffic will be via video. Jumping on this visual communication shift, Facebook’s Mark Zuckerberg has stated that by 2021, at least 90% of the platform will be video content. This drives a crucial question – does your business strategy include video content?
We know video content will be essential to every business within the next five years, so an increased use of video – even beyond marketing – would capitalize on this growing trend.
Investing in video content can help you:
· Reach more top talent
· Save your business time and money
· Spread brand awareness
· Grow your audience exponentially
Read on to discover five ways your company can integrate video content and boost your business’ overall value.
How to Integrate Video Content for Your Business
1.Reach Top Talent
If your business recruitment strategy in the next few years only includes Monster, Indeed and the like, then chances are you’ll be missing out on an opportunity to attract bright talent on YouTube, Vimeo, Facebook as well as other platforms that host video content. Plus, for candidates with winning personalities and skills, a job hunt without deeper insights into the company’s culture might look to be a dead end.
Consider the recent job posting from New Zealand’s police force; the video became a trending international discussion. Beyond drawing worldwide attention, the recruitment video highlighted available roles and addressed the most essential question that every job posting should include, but often fails to mention. The most essential information within a recruitment ad should be ‘why you should work for us and join our team’ in the first place. Given the versatility of video content and its ability to address ‘the why’, video recruiting is quickly becoming a key approach to answering this question.
Keep in mind, a recruitment video doesn’t have to be a flashy production. Businesses can also use laid back, quirky video content to broadcast their job openings to applicants.
Recruiting with video allows your business to:
· Widen its candidate search and more effectively reach top talent
· Convey the ‘why’ for candidates who contemplate joining the team
· Share insights about your company with a wider audience
If you plan to bring on new candidates this year then keep in mind that recruiting videos are one of the fastest ways to witness results from video content.
2. Meet the Team, for Real
When it comes to answering the question of ‘why us’, the core of that answer should be about your company’s culture and mission. The voice of your business should definitely be something captured with video and thereby easily shared worldwide for brand awareness. One of the first things I did when starting Tabrizi Productions was highlight our brand through video. To put it simply: video content has the ability to transcend audiences, from potential recruits, new hires for training, B2B partnerships and – most of all – your client base.
Whether you’re a small to medium sized business, startup or nonprofit organization, capturing your business culture on video is also emotionally powerful. Video has the added advantage of coupling your business’ identity with feeling and eye-catching purpose. Consider Home Depot’s recent culture video that highlights some of the team and cleverly interweaves the company’s mission. A video about your business’ culture has the ability to emote in a way that printed words cannot.
Videos highlighting your business’ culture can:
· Convey your company’s mission in a clear and memorable way
· Express emotion and solicit a connection from the viewer
· Allow you to share your brand across a variety of audiences
Overall, capturing your business’ culture in video becomes a window for viewers of all kinds to identify with and relate to your brand.
3. Limitless Professional Development
Let’s be honest, once new candidates are brought into your company their onboarding process will demand significant time from current employees. But the training required for new hires is likely repetitive and, as companies are finding, this repetition can easily lend itself to onboarding sessions through video content. Create detailed video content in a clear presentation with screen share and voice recordings and your business will have reusable recruitment content without sacrificing time from other employees. Best yet, with video training new employees are able to pause, replay and save content for future reference and possibly learn at a deeper, accelerated pace.
But why stop with the onboarding process? With the advent of technologies and educational webinars, even large companies like T-Mobile, are awakening to the idea of professional development and career growth through video content programs.
Developing training video content is business savvy because it:
· Saves time and resources retraining the same content
· Empowers employees to stay on and continue their professional growth
· Elevates your business and its network by joining a progressive movement of video education and engagement
There is more than one way to create training video content. But when it comes to saving time and resources, the advantages of professional development through video make it a rising approach within businesses of all sizes.
4. PR that Showcases Your Brand and Vision
Public relations, a marketing necessity for all organizations, should include a video content strategy. Whenever you speak about your business, this is PR. But when it comes to generating strong public relations exposure, most businesses lack visibility, budget or both. Video content is fast becoming the tool for creating authentic, affordable content about your brand that is also entertaining and shareable.
Businesses are even looking to low-tech video recording efforts as well. Recently Verizon undertook a video PR campaign where two ordinary friends documented their road trip with the video camera on their smartphone. Although you’ll still need to pay attention to lighting, framing, focus, etc, this example demonstrates that showcasing your brand with video does not have to be a costly endeavor.
As the old adage goes, a picture is worth a thousand words! Creating video content to showcase authentic messages about your brand can be worth thousands of words and potentially millions of shares.
5. Reach 10x More with Video Ad Marketing
Using video content for ad campaigns is not a new endeavor. The striking development in this area is how more platforms, like Facebook and Google, will weigh video content over written content in the near future. In 2017, we witnessed that some of the highest viewed ad campaigns were video segments – with more than 100+ million views in some cases. Marketing data tells us that video content sees 10 times the number of shares as compared to still images and written content, a figure social media and news platforms seem to support as they continue to bet their algorithms on video content. It seems that for ad marketing campaigns, the widespread use of video will continue to rule.
Whether your business is already rocking a video ad strategy or not, consider ways your brand can step up its video marketing profile.
How to Create a Video Action Plan
Whether you’re looking to amplify your company’s existing video content strategy or aiming to create a video strategy from scratch, the following steps should be considered:
"Look within your team and discern more about your employee's interests and skills..."
· First, sometimes the seeds for a new or updated undertaking can be under your nose! Look within your team and discern more about your employees’ interests and skills. Are they passionate about video? Do they understand how to use video editing tools, such as iMovie or Adobe? If they possess enthusiasm for video, but lack recording and editing skills, then consider investing in their professional growth and secure them video training for the benefit of the team.
· Second, be sure your business has a mission or a vision for your business’ culture that is clear. This can be determined from your leadership and narrowed down with input from your team as a whole.
· Next, consider your market and research the best networking platforms associated with your audience. It might be helpful to poll your customers and discover the web platforms they most frequent. For example, are they more likely to visit Facebook on the weekend and Instagram during the week?
· After you’ve learned more about your market, evaluate the types of video content that perform best on the networking platform you’ll be using. Also, take into account your company mission as well as your business culture and brainstorm a dozen different ways those messages could be conveyed through video. The combination of platform, company mission and market audience should ultimately define your video content strategy.
· Understanding your company’s strategy for video will help determine your video equipment needs. Will a smartphone suffice or would you need to rent or buy a higher end camera? Do you need a computer for editing? IMPORTANT: businesses often start with stage (rather than doing the research in the earlier steps) and this results in unclear messaging or unnecessary equipment purchases.
· Once you’ve published your brand’s first videos – celebrate!
· Finally, measure the statistics from your videos, including number of shares and the average time spent watching. As a team, continue to reevaluate and refine ways to showcase your brand. Did shorter videos garner more shares? Were videos that showed people form the team able to reach a wider audience than videos with the product but without people?
For any one or all of these steps, consider investing in a video consultant. It will help your business determine the right video content for your audience and setup your content with the best tools and special effects to create a professional showcase for your brand’s message.
With the growing trend for video content throughout social networks, as well as the media, a winning business strategy should definitely include video. Social media platforms are betting on video content more heavily than other communication.
This is because videos can transcend a variety of audiences and can effectively be used for recruiting candidates, training employees, capturing your business’ culture, enhancing your business’ public relations and reaching ten times more customers with your ad marketing.
There are steps you can start making now to build your video content strategy, but investing in a video consultant would definitely empower your team with professional video insights to showcase your brand far into the future.