We’ve been spending a lot of time recently discussing how to hire a video production company and how they can help your company, but we haven’t really talked about the importance of creating high quality videos. So in this post, we’re going to take the focus off the video production company, instead we're taking a look at the heart of the topic – the reason why high quality videos are important.
Why High Quality Videos are Important
Consumers are spending more and more time watching videos; they are easier to process, more engaging and can leave a stronger impression on the audience. Whether you are creating them for social media or your website, they are a smart choice to add to your business strategy to communicate your messages; however, shaky filming and background noise are distractions in communicating those messages. More than that, they can make people view your company as unprofessional and cheap.
Any video used for your business is a reflection of your brand. Once you upload a video to your website, on social media or anywhere else on the web, it is there forever - a permanent part of the internet. The last thing you want is to have a low-quality video be a permanent reflection on your business – especially if it happens to go viral and is seen by millions of people.
As BusinessTown states, “We all want the services we choose to look put together because it makes us sure that the company we ultimately choose to do business with truly does care about us as clients.”
While I am in full support of a company taking on the challenge of creating their own video content, it’s important you make sure you’re creating quality pieces that are a positive reflection of your business. Having the proper tools, some knowledge and a little guidance will go a long way in helping you do just that. Need help with your next video? Contact me today!