When you think about the top types of corporate video that businesses invest in, advertising is probably the first thought that pops into your head. However, while video is a huge part of any businesses’ marketing, it actually has at least ten times as many uses internally. Keep reading to learn about how to identify what formats will work best for you.
Since 2016, the average dollar amount that companies are spending on video for social media has more than doubled. Video is a crucial piece in any social media campaign, taking up, on average, more than half of the funding in digital and mobile advertising budgets.
It’s a smart business move to invest, but where do you start? Formats change from platform to platform, and often even within the social media platforms themselves. Failing to find a “one size fits all” list of best practices is frustrating, so hopefully I can save you the legwork of needing to hunt down the specifics yourself with the information in this blog post. Keep reading to learn more!
For the vast majority of visitors to your site, your homepage video is the first experience they will have with your business and your brand. That’s why it’s so important to make a positive first impression that sticks in their mind – before they click away and get distracted by e-mail, social media or, worst of all, your competitors.
There are a million different ways to craft a delightful introduction while also driving conversions, but there are also some painful mistakes that will drive potential people away. So, without further ado, here are some valuable do’s and don’ts for your homepage video.
In California alone, drunk driving is responsible for over 1,000 deaths each year. That’s nearly 30 percent of all traffic fatalities in the state. Start counting up the number of non-fatal incidents and the final tally is staggering.
Tabrizi Productions was asked to produce a short corporate video to announce a)new partnership between Mothers Against Drunk Driving (MADD) and Velodyne Lidar. We worked with leaders from both organizations and featured a community that is already seeing success using autonomous vehicle technology
Want to create a polished, professional video that makes your audience believe it came from a professional studio? It’s easier than you think. Instead of dropping thousands on top-of-the-line equipment, try these easy and affordable (free is definitely affordable) techniques to take your video visuals to the next level.
Want to create a polished, professional video that makes your audience believe it came from a professional studio? It’s easier than you think. Instead of dropping thousands on top-of-the-line equipment, try these easy and affordable (free is definitely affordable) techniques to take your video visuals to the next level.
Creating a video from scratch can seem a monumental task, especially if its not something you’ve done before. It can be easy to get overwhelmed, and tempting to push the project off in hopes of simply later pressing the “record” button and hoping for the best.
Fortunately, video production is easy to break down into individual tasks – and taking the time to do so will elevate your final project above and beyond most expectations.
All you have to do is look at the top social media platforms today to see the trend in current online video: shorter is better. If you don’t hook your viewer by the end of your opening lines, they start tuning out fast. Even with videos one minute or shorter, only 60 percent of viewers will reliably make it to the end, and twenty percent of them will have given it a pass in the first 30 seconds.
For as long as we’ve had the means to watch TV, video has been an important part of business marketing. Today it’s one of the most important pieces in your marketing toolbox. Video is quickly becoming the preferred way to consume content online and can provide you with analytical insights almost unparalleled to other forms of advertising.
To learn how video can help your business, keep reading!
Did you know you can use videos as a lead generation tool? Business videos are constantly proving to be valuable for many reasons, but the type of video you create changes based on the goal. A video with the intent of gathering potential customer information, for example, is a little different than a general video introducing the business.
There are few specific criteria that a basic lead generation video needs to include; keep reading to learn what they are.
We’ve been spending a lot of time recently discussing how to hire a video production company and how they can help your company, but we haven’t really talked about the importance of creating high quality videos. So in this post we’re going to take the focus off the video production company, instead we’re taking a look at the heart of the topic – the reason why high quality videos are important.
When it comes to choosing a video production company to work with, not all are created equal. While doing your research, you’ll find there are three distinct types of businesses in the industry – Freelancers, Boutique Firms and Commercial Companies. Depending on your specific needs and budget, one may be a better fit over another. What’s the difference between them? Keep reading to find out!
Have you recently decided to add video to your business strategy but don’t know what to do or where to even start? Or have you tried creating your own business videos but didn’t find it as successful as you’d hoped? Hiring a professional video production company is the answer you’re looking for. You may be tempted to sign on the dotted line with the first business you come across that offers this service, however, that’s a risk that can lead to a less than stellar experience. Don’t be afraid to shop around and ask any potential companies that you would like to work with specific questions.
Not sure what to ask, or if hiring out is the right choice for your business? This article is exactly what you need! Continue reading to learn why hiring out for the task is a good idea and what questions you need to ask when hunting for a video production company.
Creating your own business video is possible and I support those who take on the challenge, but the decision to do so should be considered carefully. Producing a well-crafted video helps you reach business goals and engage with your audience and can be more difficult than it appears. Whether it’s for training, customer relations or product demonstrations, there is often a noticeable difference between a video done by a professional, versus one that is created by someone with less experience. Here are four reasons why hiring a video production company for your business is the smart choice.
One question I often hear is, “Do I really need to invest in video for business?” I always, without question, answer - Absolutely! Video is a powerful tool that will help your business grow internally and externally. Whether you’re a niche enterprise or a large chain retailer, video goes a long way to help your business succeed. There are numerous ways you can use video within your business to reach goals and milestones. If you’re interested in learning about a few, keep reading!
Video is one of the most efficient tools used for training employees, yet it is often overlooked beyond using it for new employees. There are so many opportunities for video to come into play beyond getting new team members up to speed on your company and their new roles. If you’re wondering how to maximize your training efforts through video, keep reading.
Have you decided to create a video for your business? I hope you have! Before you start filming or hire a professional, like myself, you need to have an understanding of the most common video terms used in the production process. This knowledge will help you understand all phases of the process, any tutorials you look up or information you’re given. Keep reading for a list of video terms
Are you getting ready to film a video for your company? Creating videos that highlight your brand are a great way to boost business. They can be used for training and onboarding, to introduce your team or to explain what your company is all about. Before you press record, there are a few video essentials you need to have. Keep reading to find out what they are.
