Client Spotlight: skinSALVATION

Client Spotlight: skinSALVATION

No matter the size of your business, a corporate video (or video series) is the perfect way to add some extra punch to your marketing campaign - especially if you have strong visuals associated with your mission or product like my client skinSALVATION.

Video Production Mistakes You Can Avoid Before They Happen (Part 1)

Video Production Mistakes You Can Avoid Before They Happen (Part 1)

Whether you’ve been producing videos for years, or you’re just learning the video production ropes, there seems to be a series of common mistakes made over and over again. Not all of them are necessarily big or will significantly impact your video, but they can be easily avoided if you know what to look for.

Stay Competitive With A Recruitment Video Strategy

Stay Competitive With A Recruitment Video Strategy

Recruitment videos are part of a landscape that is constantly shifting as new technologies appear and disappear. HR and recruiters are using more and more often along with nontraditional methods like social networking, mobile apps and artificial intelligence for help attracting and enlisting their ideal candidates.

Client Spotlight: Nonprofit Organization Able Advocates

Client Spotlight: Nonprofit Organization Able Advocates

The Able Advocates nonprofit began as a group of mothers meeting up for the occasional lunch. At first, the only thing they had in common were their children – all of them with special needs. They shared their triumphs and their struggles with each other, especially when fighting with their insurance companies over the highly specialized equipment needed to give their children the quality of life they deserved.

Tabrizi Productions sat down with the president of Able Advocates, Katrina Oh, to capture her story on video. Over the course of an afternoon we talked about the extremely challenging journey she has traveled with her son – his diagnosis, the never-ending battle with insurance, and the support she found with other mothers of special needs children that ultimately led to the creation of the nonprofit Able Advocates.

Client Spotlight: Velodyne Lidar at the Consumer Electronics Show

Client Spotlight: Velodyne Lidar at the Consumer Electronics Show

The 2019 Consumer Electronics Show (CES) was held this January in Las Vegas, Nevada. With over 4,400 different companies there showcasing their latest and flashiest designs, it was probably the closest I’ve ever been to peering into the future.

Tabrizi Productions was asked to accompany our client, Velodyne Lidar, and produce a series of event videos as the company showed off their suite of cameras and lidar technology that’s leading the way in autonomous vehicle development and deployment.

Corporate Video Has The Power To Transform Your Business

Corporate Video Has The Power To Transform Your Business

When you think about the top types of corporate video that businesses invest in, advertising is probably the first thought that pops into your head. However, while video is a huge part of any businesses’ marketing, it actually has at least ten times as many uses internally. Keep reading to learn about how to identify what formats will work best for you.

Platform by Platform – A Guideline to Video for Social Media

Platform by Platform – A Guideline to Video for Social Media

Since 2016, the average dollar amount that companies are spending on video for social media has more than doubled. Video is a crucial piece in any social media campaign, taking up, on average, more than half of the funding in digital and mobile advertising budgets.

It’s a smart business move to invest, but where do you start? Formats change from platform to platform, and often even within the social media platforms themselves. Failing to find a “one size fits all” list of best practices is frustrating, so hopefully I can save you the legwork of needing to hunt down the specifics yourself with the information in this blog post. Keep reading to learn more!

A Homepage Video: How To Make An Unforgettable First Impression

A Homepage Video: How To Make An Unforgettable First Impression

For the vast majority of visitors to your site, your homepage video is the first experience they will have with your business and your brand. That’s why it’s so important to make a positive first impression that sticks in their mind – before they click away and get distracted by e-mail, social media or, worst of all, your competitors.

There are a million different ways to craft a delightful introduction while also driving conversions, but there are also some painful mistakes that will drive potential people away. So, without further ado, here are some valuable do’s and don’ts for your homepage video.

Client Spotlight: Velodyne Lidar and MADD Partnership

Client Spotlight: Velodyne Lidar and MADD Partnership

In California alone, drunk driving is responsible for over 1,000 deaths each year. That’s nearly 30 percent of all traffic fatalities in the state. Start counting up the number of non-fatal incidents and the final tally is staggering.

Tabrizi Productions was asked to produce a short corporate video to announce a)new partnership between Mothers Against Drunk Driving (MADD) and Velodyne Lidar. We worked with leaders from both organizations and featured a community that is already seeing success using autonomous vehicle technology

Get Professional Video Visuals With Ease And Affordability (Part 2)

Get Professional Video Visuals With Ease And Affordability (Part 2)

Want to create a polished, professional video that makes your audience believe it came from a professional studio? It’s easier than you think. Instead of dropping thousands on top-of-the-line equipment, try these easy and affordable (free is definitely affordable) techniques to take your video visuals to the next level.

Get Professional Video Visuals With Ease And Affordability (Part 1)

Get Professional Video Visuals With Ease And Affordability (Part 1)

Want to create a polished, professional video that makes your audience believe it came from a professional studio? It’s easier than you think. Instead of dropping thousands on top-of-the-line equipment, try these easy and affordable (free is definitely affordable) techniques to take your video visuals to the next level.

Your Road Map To The Video Production Process

Your Road Map To The Video Production Process

Creating a video from scratch can seem a monumental task, especially if its not something you’ve done before. It can be easy to get overwhelmed, and tempting to push the project off in hopes of simply later pressing the “record” button and hoping for the best.

Fortunately, video production is easy to break down into individual tasks – and taking the time to do so will elevate your final project above and beyond most expectations.

Spit It Out! Why Shorter Is Better With Online Video.

Spit It Out! Why Shorter Is Better With Online Video.

All you have to do is look at the top social media platforms today to see the trend in current online video: shorter is better. If you don’t hook your viewer by the end of your opening lines, they start tuning out fast. Even with videos one minute or shorter, only 60 percent of viewers will reliably make it to the end, and twenty percent of them will have given it a pass in the first 30 seconds.

How To Use Color To Your Advantage In A Marketing Video

How To Use Color To Your Advantage In A Marketing Video

Color can make or break a video. When it’s done perfectly it adds a new depth to the story while remaining perfectly innocuous. Get it wrong and it can pull the viewer entirely out of your story. Read on to learn about best practices.

3 Elements You Need In a Lead Generation Video

3 Elements You Need In a Lead Generation Video

Did you know you can use videos as a lead generation tool? Business videos are constantly proving to be valuable for many reasons, but the type of video you create changes based on the goal. A video with the intent of gathering potential customer information, for example, is a little different than a general video introducing the business.

There are few specific criteria that a basic lead generation video needs to include; keep reading to learn what they are.