Get Professional Video Visuals With Ease And Affordability (Part 2)

Get Professional Video Visuals With Ease And Affordability (Part 2)

Want to create a polished, professional video that makes your audience believe it came from a professional studio? It’s easier than you think. Instead of dropping thousands on top-of-the-line equipment, try these easy and affordable (free is definitely affordable) techniques to take your video visuals to the next level.

Get Professional Video Visuals With Ease And Affordability (Part 1)

Get Professional Video Visuals With Ease And Affordability (Part 1)

Want to create a polished, professional video that makes your audience believe it came from a professional studio? It’s easier than you think. Instead of dropping thousands on top-of-the-line equipment, try these easy and affordable (free is definitely affordable) techniques to take your video visuals to the next level.

Your Road Map To The Video Production Process

Your Road Map To The Video Production Process

Creating a video from scratch can seem a monumental task, especially if its not something you’ve done before. It can be easy to get overwhelmed, and tempting to push the project off in hopes of simply later pressing the “record” button and hoping for the best.

Fortunately, video production is easy to break down into individual tasks – and taking the time to do so will elevate your final project above and beyond most expectations.

Spit It Out! Why Shorter Is Better With Online Video.

Spit It Out! Why Shorter Is Better With Online Video.

All you have to do is look at the top social media platforms today to see the trend in current online video: shorter is better. If you don’t hook your viewer by the end of your opening lines, they start tuning out fast. Even with videos one minute or shorter, only 60 percent of viewers will reliably make it to the end, and twenty percent of them will have given it a pass in the first 30 seconds.

How To Use Color To Your Advantage In A Marketing Video

How To Use Color To Your Advantage In A Marketing Video

Color can make or break a video. When it’s done perfectly it adds a new depth to the story while remaining perfectly innocuous. Get it wrong and it can pull the viewer entirely out of your story. Read on to learn about best practices.

3 Elements You Need In a Lead Generation Video

3 Elements You Need In a Lead Generation Video

Did you know you can use videos as a lead generation tool? Business videos are constantly proving to be valuable for many reasons, but the type of video you create changes based on the goal. A video with the intent of gathering potential customer information, for example, is a little different than a general video introducing the business.

There are few specific criteria that a basic lead generation video needs to include; keep reading to learn what they are.

3 Types of Video Production Companies for Different Needs

3 Types of Video Production Companies for Different Needs

When it comes to choosing a video production company to work with, not all are created equal. While doing your research, you’ll find there are three distinct types of businesses in the industry – Freelancers, Boutique Firms and Commercial Companies. Depending on your specific needs and budget, one may be a better fit over another. What’s the difference between them? Keep reading to find out!

Questions You Need to Ask When Hiring a Video Production Company

Questions You Need to Ask When Hiring a Video Production Company

Have you recently decided to add video to your business strategy but don’t know what to do or where to even start? Or have you tried creating your own business videos but didn’t find it as successful as you’d hoped? Hiring a professional video production company is the answer you’re looking for. You may be tempted to sign on the dotted line with the first business you come across that offers this service, however, that’s a risk that can lead to a less than stellar experience. Don’t be afraid to shop around and ask any potential companies that you would like to work with specific questions.

Not sure what to ask, or if hiring out is the right choice for your business? This article is exactly what you need! Continue reading to learn why hiring out for the task is a good idea and what questions you need to ask when hunting for a video production company.

4 Reasons Why You Need to Hire a Video Production Company

4 Reasons Why You Need to Hire a Video Production Company

Creating your own business video is possible and I support those who take on the challenge, but the decision to do so should be considered carefully. Producing a well-crafted video helps you reach business goals and engage with your audience and can be more difficult than it appears. Whether it’s for training, customer relations or product demonstrations, there is often a noticeable difference between a video done by a professional, versus one that is created by someone with less experience. Here are four reasons why hiring a video production company for your business is the smart choice.

Do you really need to invest in video for business?

Do you really need to invest in video for business?

One question I often hear is, “Do I really need to invest in video for business?” I always, without question, answer - Absolutely! Video is a powerful tool that will help your business grow internally and externally. Whether you’re a niche enterprise or a large chain retailer, video goes a long way to help your business succeed. There are numerous ways you can use video within your business to reach goals and milestones. If you’re interested in learning about a few, keep reading!

3 Effective Ways to Use Video for Training

3 Effective Ways to Use Video for Training

Video is one of the most efficient tools used for training employees, yet it is often overlooked beyond using it for new employees. There are so many opportunities for video to come into play beyond getting new team members up to speed on your company and their new roles. If you’re wondering how to maximize your training efforts through video, keep reading.

Common Video Terms You Need to Know

Common Video Terms You Need to Know

Have you decided to create a video for your business? I hope you have! Before you start filming or hire a professional, like myself, you need to have an understanding of the most common video terms used in the production process. This knowledge will help you understand all phases of the process, any tutorials you look up or information you’re given. Keep reading for a list of video terms

The Video Essentials You Need to Have

The Video Essentials You Need to Have

Are  you getting ready to film a video for your company? Creating videos that highlight your brand are a great way to boost business. They can be used for training and onboarding, to introduce your team or to explain what your company is all about. Before you press record, there are a few video essentials you need to have. Keep reading to find out what they are.

5 Expert Video Editing Tips You Need to Know

5 Expert Video Editing Tips You Need to Know

No matter the software you use to put together your business video, there are some tried and true video editing tips you need to know if you want yours to stand out. It’s pretty apparent, rather quickly I might add, when time has not been spent editing a video to make it shine. Keep reading to learn where you should start when editing your business video.

How to Use Videos in the Onboarding Process

How to Use Videos in the Onboarding Process

Videos in the onboarding process are a perfect way to engage with your new employees and to provide them with the tools they will need to be successful in their new role as well as ease any fears they may have. Learn how to create one in this article.

5 Common Video Mistakes You Need to Avoid

5 Common Video Mistakes You Need to Avoid

Have you decided to start including video as part of your business plan? Fantastic! From introducing your brand, services and/or products to onboarding new employees, there are so many diverse ways you can use this tool to your advantage.

Before you press record on your camera, you should know there are a few common mistakes that can hinder the success of your video. Keep reading to find out what they are and how to avoid them.