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social media

Platform by Platform – A Guideline to Video for Social Media

Platform by Platform – A Guideline to Video for Social Media

Since 2016, the average dollar amount that companies are spending on video for social media has more than doubled. Video is a crucial piece in any social media campaign, taking up, on average, more than half of the funding in digital and mobile advertising budgets.

It’s a smart business move to invest, but where do you start? Formats change from platform to platform, and often even within the social media platforms themselves. Failing to find a “one size fits all” list of best practices is frustrating, so hopefully I can save you the legwork of needing to hunt down the specifics yourself with the information in this blog post. Keep reading to learn more!