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Client Spotlight: Velodyne Lidar and MADD Partnership


In California alone, drunk driving is responsible for over 1,000 deaths each year. That’s nearly 30 percent of all traffic fatalities in the state. Start counting up the number of non-fatal incidents and the final tally is staggering.

The rallying cry of Mothers Against Drunk Driving (MADD) is “No More Victims.” Their goal is a complete elimination of drunk and drugged driving incidents. While there are many paths to this goal, perhaps the most ambitious is a partnership announced in 2018 with Velodyne Lidar.

Velodyne’s vision, laid out in a corporate video, is a future of pristine roadways and safely driven cars, in which no lives are ever lost or families shattered due to the threat posed by human error – especially drunk driving. By joining forces, the two organizations are re-envisioning the concept of the designated driver, to fulfill their shared goal and purpose of eliminating drunk driving using autonomous vehicle technology.

The two organizations will be working together to educate the public about the benefits of fully autonomous vehicle technology, particularly in preventing impaired driving. Over 90 percent percent of collisions are caused by human error, and MADD recognizes Velodyne’s Lidar technology as a solution to this global crisis.

How Tabrizi Productions Was Involved

Tabrizi Productions was asked to produce a short corporate video to announce the new partnership. We worked with leaders from both organizations and featured a community that is already seeing success using autonomous vehicle technology – seniors. Velodyne Lidar is effectively using their Lidar technology on Voyage vehicles to shuttle senior residents around their neighborhood.

The interviews we captured came together seamlessly for this video that educates viewers on both Velodyne Lidar and MADD and celebrates their new partnership. Check out the final corporate video here. 

In January of this year, Tabrizi Productions accompanied Velodyne Lidar to the Consumer Electronics Show in Las Vegas, Nevada. There we helped them introduce their latest suite of Lidar technology to the more than 100,000 individuals in attendance and announce a multi-billion dollar contract allowing them to move into mass production.

What Can Tabrizi Productions Do For You?

At Tabrizi Productions we pride ourselves in being socially minded and enjoy the opportunity to throw ourselves into an impactful project like the MADD/Velodyne Lidar partnership. If you have an upcoming project you want to partner with us on, please contact us today to get started.